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TBM 353: Conversation Quality and Scale

TIER 4   Wed, 23 Apr 2025 21:20:05 +0000

You can often "just tell" how a team (or company) is doing by listening deeply to their conversations and observing how they interact. You can also boil an operating system down to how intentional people are about creating conditions where awesome conversations can happen at the right time and with the right people involved.

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TBM 353: Conversation Quality and Scale

| | John Cutler

| Apr 23

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I've been on a kick recently about conversations and interactions. You can often "just tell" how a team (or company) is doing by listening deeply to their conversations and observing how they interact. You can also boil an operating system down to how intentional people are about creating conditions where awesome conversations can happen at the right time and with the right people involved.

In this post, we will consider the "quality" or "maturity" of conversations and interactions on several different levels.

Conversation and Interaction "Maturity"

First is something that looks like your standard "maturity model." I'm not a big fan of maturity models since they 1) assume things are linear and 2) are often created "backward" (the five columns) vs. any real theory of causality, a performance goal, and a sense of the actual distribution across the levels.

But I'm going to fight my normal bias and share this overview of different classes of conversation/interactions and what they look like across a spectrum of absent/ad-hod all the way up to reflexive and integrated.

Be kind here, this is a V0.1.

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A couple of points and probing questions:

Scale

I looked at this table for a few minutes, and while I found it helpful, something was nagging at me.

There's very little sense of scale. What if you have a company where excellent conversations are happening locally but struggle to scale--either vertically (up and down reporting lines) or horizontally (across teams and functions)? The table above doesn't capture how local excellence might still fall short.

So, I took a stab at a companion lens:

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You could imagine this as an extra dimension for each row I referenced in the first table.

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An interesting caveat:

It is easy to look at the upper right cell (Org-Wide/Integration and High Performance) and imagine this is where everyone should aspire to be. However, one might argue that it is extremely difficult to get to that level, especially during periods of rapid scale. You risk a certain fragility if you push too far to integrate everything. You should really be seeking minimally viable global consistency. If there's too much need for org-wide clarity, you might be experiencing too many dependencies.

On the flip side, many rapid-growth tech companies struggle with being too far in the other direction (High Performance / Local). There's so much emphasis placed on team autonomy and moving fast that very few effective conversations happen between teams (even when they need to happen). As we learned recently, many companies were caught flatfooted when the ZIRP wave ended--they had no real OS for org-wide coordination.

Implicit Vs. Explicit

Interestingly, depending on the organization's culture, this maturity can take different forms. Some teams at this level may still lean on explicit frameworks and structured approaches because skilled people still use scaffolding. But others become much harder to pin down. They pivot quickly between different methods, remix tools as needed, and rely on shared instincts and trust to navigate complexity.

Here's a quick overview of that 9-box.

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Some interesting things to note:

Skills, Or Something Else?

I've written in the past about focusing on behaviors. Conversations and interactions are behaviors.

There is a skill component to this--but it is only part of the picture. Imagine you worked at a company that had figured out how to design and build great products. You are used to certain conversations happening. You walk into a new company, and none of those conversations happen. One possible hypothesis might be that the people at this new company lack certain skills.

In the linked post, Julie Dirksen provides a great list of reasons why it may not be a training issue.

The following are problems that may have a training component, but they're not first and foremost about teaching learners how to do the behavior. Sometimes training can help, but often, other issues in the environment or the system also have to be addressed for the behavior to change:

  • Lack of feedback

  • Unclear goals

  • Unlearning an existing behavior

  • Unawareness of consequences/ bigger picture

  • Lack of environment or process support

  • Anxiety/ fear/ discomfort

  • Lack of confidence/ belief about capabilities

  • Mistrust

  • Social proof

  • Lack of autonomy/ ownership

  • Learned helplessness

  • Misaligned incentives

  • Lack of identity or value alignment

  • Emotional reaction

Of course, you could try to tie any of the gaps above into a manager's or leader's skill set, but that's a topic for another day.

There are other explanations. If you have only worked at a handful of companies, you may be biased to how people in those companies, in context, did their work. Maybe your new company has more of a writing culture. Maybe there is less disagreement in groups. Maybe UX Research doesn't feel the need to formalize everything.

Sometimes, the most skilled people--assuming their experience is narrow--are the most stubbornly opinionated and close-minded about ways of working.

Questions to consider

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(C) 2025 John Cutler
548 Market Street PMB 72296, San Francisco, CA 94104
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