McKinsey · Ideas & Institutions
TIER 4 Sat, 24 Jan 2026 17:23:30 +0000
Sharpen your predictions
| Share this email | | |
---|---|---|---
| | Brought to you by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms
| | —Alex and Becca
| | | January 2026
| |
| | Nobody can predict the future. But CEOs are often expected to. And with today’s companies facing no shortage of volatility and disruption, navigating the uncertainty—and developing a strategy accordingly—has never been more crucial. Executives don’t need a Magic 8 Ball, though, to prepare for what’s next. When faced with unexpected crises and unknown unknowns, scenarios are a CEO’s best friend.
When executed well, scenario planning offers several advantages for strategy setting. First, scenarios can expand your thinking. Past isn’t always prologue, and change happens both gradually and suddenly. Scenarios increase a company’s readiness for a range of futures, challenging assumptions and welcoming extreme possibilities. Second, scenarios help uncover predetermined outcomes—sure bets based on well-established trends. Finally, scenarios help protect against groupthink, providing a safe space for contrarian thinking.
Still, scenarios aren’t foolproof, and CEOs should be wary of certain telltale traps—among them, becoming paralyzed in the face of too many possible scenarios; allowing scenario planning to muddle communications and obscure a single, bold vision; and discarding scenarios too quickly (often the most valuable ones are those that seem the most far-fetched or outdated).
For more insights on scenario planning, including how best to present scenarios and why scenarios need catchy names, read our 2009 classic “The use and abuse of scenarios.”
| | Read our latest thinking on this classic topic
|
Today’s geopolitical environment is changing the competitive landscape and thrusting business leaders into unpredictable terrain. Now more than ever, CEOs need access to a range of tools and information, including solid scenarios, to inform their decision-making. By recalibrating their strategies around two contrasting outcomes—a diversified world and a fragmented world—business leaders can turn uncertainty into an advantage. Read our latest insights on the topic from McKinsey’s Cindy Levy, Kurt Strovink, Matt Watters, Matthew Roberts, and Shubham Singhal.
Develop your geopolitical IQ
| | —Edited by Drew Holzfeind, senior editor, Chicago
| Follow our thinking | | | |
---|---|---
| | Share these insights