McKinsey · Ideas & Institutions
TIER 4 Fri, 12 Dec 2025 09:54:30 +0000
Emerging ideas for leaders | | --- | | | | | | --- | **Share this email** | | | ---|---|---|--- | ************ --- | | | | | Share this email on **LinkedIn** --- | --- | | Share this email on **X** --- | --- | | Share this email on **Facebook** --- | --- | | | | --- --- | | OUR BEST IDEAS FOR THE C-SUITE --- | | --- | | --- | | | | | | | Curated by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms --- | | | Welcome to the latest edition of the _CEO Shortlist_ , a biweekly newsletter of our best ideas for the C-suite. This week, we explore two topics that are defining CEO agendas everywhere: how to unlock B2B growth in a tougher, more competitive landscape, and what it really takes to lead your organization through today’s faster, more complex cycles of change. We appreciate the opportunity to connect and hope you find our perspectives useful and thought provoking. You can reach us at Alex_Panas@McKinsey.com and Becca_Coggins@McKinsey.com. Thank you, as ever. --- | | —Alex and Becca --- | | --- | | | --- | | --- | | **The B2B growth test.** B2B companies are facing slower demand, shifting customer expectations, and more competition than at any point in the past decade. But growth isn’t impossible—just harder. Our new research introduces seven tests for B2B growth, tests that outperforming companies ace. From sharpening your understanding of where value pools are moving to building the capabilities that top commercial teams rely on, the findings show that growth is a discipline, not an outcome. The CEOs who excel revisit their growth blueprint constantly, ensuring their commercial engines remain tuned for shifting markets. **Embracing change.** Our latest research finds that the very nature of organizational change is shifting. Companies today are reinventing themselves more often, more radically, and with greater urgency than ever. As one CEO put it, “We used to change every few years. Now we change every few months.” Yet only a small fraction realize the full impact they set out to achieve. What sets them apart? It’s leaders who treat reinvention as a continuous capability—grounded in clarity of purpose, frontline ownership, and a willingness to redesign how the organization actually works. We hope you find these ideas helpful. See you in a couple of weeks with more McKinsey ideas for the CEO and others in the C-suite. --- --- | | | --- | | | | | --- | **Follow our thinking** | | | | ---|---|--- | | | | | **McKinsey Insights** \- Get our latest thinking on your iPhone, iPad, or Android. --- | | | | ---|---|--- | | | --- | | **Share these insights ** --- | | **Did you enjoy this newsletter?** Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. --- | | | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. --- | | You received this email because you subscribed to The CEO Shortlist newsletter. --- | | Manage subscriptions | Unsubscribe --- | | Copyright © 2025 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 ---