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The Chinese Game Industry's Journey to the West

TIER 4   Thu, 12 Sep 2024 14:00:24 +0000

Listen now (59 mins) | Rui Ma and Rob Wynne on the Success of Black Myth: Wukong  
  
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The Chinese Game Industry's J…  
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# The Chinese Game Industry's Journey to the West

### Rui Ma and Rob Wynne on the Success of Black Myth: Wukong

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The Chinese game studio Game Science has a hit on its hands! The game Black Myth: Wukong, an action role-playing game (ARPG) based on the Monkey King from _Journey to the West,_ has sold extraordinarily well in China and is breaking new ground in the U.S. market as well. This week, I speak with Rui Ma, who runs Tech Buzz China and is one of the most highly-regarded China tech commentators in the U.S., and with Robert Wynne, an industry veteran with many years in China currently serving as COO of a new game start-up that's still under wraps. They share their insights into the strengths and weaknesses of Black Myth: Wukong and the future of Chinese games.

6:44 - The scale of the phenomenon of  _Black Myth: Wukong _

12:01 - Rui and Rob's thoughts about the game (so far)

17:23 - What Chinese players think of the game, and the difficulty in understanding its esoteric characters for Western players

24:23 - The appeal of mobile games versus console games in China

27:30 - The difficulty of attracting investment [or "How Game Science attracted investment"]

31:06 - Rob's criticism of the game's go-to-market strategy and its lost opportunities

35:46 - The party-state's response so far, and the politics surrounding the game

40:57 - Feng Ji, the founding of Game Science, and his criticisms of the gaming industry

46:01 - AAA Chinese games to look forward to

49:29 - The impressive success stats of  _Black Myth: Wukong_

**Recommendations:**

**Rui** : Neil deGrasse Tyson's  _Astrophysics for People in a Hurry_

**Rob:** The Chinese TV series  _Escape from Trilateral Slopes _(_Bi ān shuǐ wǎngshi 边水往事_) (2024)

**Kaiser:** Steve Stewart-Williams,  _The_ _Ape that Understood the Universe: How the Mind and Culture Evolv_e

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